Transparent comparison

Compare us properly. We've got nothing to hide.

An honest, sourced and dated side-by-side of UK consumer mobile networks. Headline price, contract length, mid-contract hikes, security on the SIM, roaming. We've highlighted Boundless - every other cell is a public fact, not a sales line.

Data as of April 2026. Operator names referenced nominatively.

Abstract bar chart with the Boundless violet column standing tallest among neutral grey competitor columns

Sourced

Every figure traces to a public operator price page or an Ofcom report. Citations are at the foot of this page.

Dated

Snapshot from April 2026. Refreshed quarterly with every change timestamped.

Like-for-like

Same tier across operators (single-SIM unlimited 5G). If a figure isn't published, we say so - we don't guess.

The matrix

Side by side, with the receipts.

Scroll horizontally on smaller screens. The Boundless column is highlighted in violet; competitor columns are rendered neutrally.

What you'll actually pay

Headline pricing for an unlimited single SIM.

Criterion
UsBoundless
EEO2VodafoneThreeSky MobileSmartyGiffgaffiD Mobile
Headline unlimited 5G price (single SIM)
£18/mo£40/mo[11]£35/mo[12]£32/mo[13]£24/mo[14]£25/mo[15]£20/mo[16]£20/mo[17]£20/mo[18]
Contract length
12-month rolling24 months[11]24 months[12]24 months[13]24 months[14]24–36 months[15]1 month[16]1 month[17]12–24 months[18]
Mid-contract price hike policy
CPI only, no marginCPI + 3.9%[11]RPI[12]CPI + 3.9%[13]CPI + 3.9%[14]CPI[15]None - monthly[16]None - monthly[17]CPI + 3.9%[18]
Inclusive roaming countries
100+48[11]75[12]80+[13]71[14]36[15]36 (EU only)[16]36 (EU only)[17]50[18]

Security on your SIM

What's protecting your number, calls and texts.

Criterion
UsBoundless
EEO2VodafoneThreeSky MobileSmartyGiffgaffiD Mobile
Hardware-rooted SIM security
Stops SIM-swap fraud at the silicon level.
Anti-fraud SS7 firewall (default)
UK + EU sovereign network
One app for security, billing, family controls

Day-to-day experience

The small things that actually matter.

Criterion
UsBoundless
EEO2VodafoneThreeSky MobileSmartyGiffgaffiD Mobile
Genuinely unlimited 5G with no fair-use throttle
Data gifting between SIMs on the same plan
UK-based human support, 7 days
Why we come out on top

Six places where the table tells the same story.

01

Sovereignty you can feel

What others do

Most UK consumer networks are owned at group level by international holding companies - your number lives under their jurisdiction.

What we do

Boundless runs on Mobifon, a sovereign UK + EU core. Your calls, texts and metadata stay in UK + EU jurisdiction by design.

100% UK + EU signalling.
02

Security at the silicon

What others do

Other consumer SIMs are off-the-shelf chips with no on-SIM security. Anti-fraud lives only on the network side.

What we do

Abel is hardware-rooted on every Boundless SIM. SIM-swap fraud, IMSI catchers and bogus SMS prompts are blocked at the silicon, not after the fact.

26 layers of cognitive security.
03

Pricing you can predict

What others do

Standard UK consumer telco hikes are CPI + 3.9%, every year, mid-contract - that's 3–5% on top of inflation.

What we do

One adjustment a year, on your anniversary, capped at the published UK CPI rate. We don't add anything on top.

0% margin added on top of CPI.
04

Roaming that actually travels

What others do

Most consumer roaming bundles cover 36–50 destinations with throttling outside the EU.

What we do

100+ countries included on every plan, no throttling, same speed as home.

100+ countries, every plan.
05

Coverage that doesn't quit

What others do

MVNOs ride a single host network. If that host goes down, you go down.

What we do

Mobifon multi-MNO routing means your SIM picks the strongest signal. Outages on one network don't take you off-air.

99%+ effective coverage.
06

One app for everything

What others do

Most operators split billing, family controls, security and roaming across separate apps and websites.

What we do

One Boundless app - your bill, your security alerts, your family controls, your roaming switches, all in one place.

1 app · 1 bill · 1 dashboard.

Sources

  1. [11]EE - pay-monthly SIM only price plans - https://ee.co.uk/sim-only-deals · retrieved 2026-04-15
  2. [12]O2 - SIM only deals - https://www.o2.co.uk/shop/sim-cards · retrieved 2026-04-15
  3. [13]Vodafone - SIM only plans - https://www.vodafone.co.uk/mobile/sim-only · retrieved 2026-04-15
  4. [14]Three - SIM only deals - https://www.three.co.uk/store/sim/sim-only-deals · retrieved 2026-04-15
  5. [15]Sky Mobile - SIM only plans - https://www.sky.com/mobile/shop/sim-only · retrieved 2026-04-15
  6. [16]Smarty - unlimited plans - https://smarty.co.uk/our-plans · retrieved 2026-04-15
  7. [17]Giffgaff - goodybags - https://www.giffgaff.com/orders/affiliate/sim-card · retrieved 2026-04-15
  8. [18]iD Mobile - SIM only deals - https://www.idmobile.co.uk/sim-only-deals · retrieved 2026-04-15

Comparison data sourced from publicly available operator pricing pages and Ofcom market reports as of April 2026. Operator names are referenced nominatively for honest comparison under the UK Business Protection from Misleading Marketing Regulations 2008. Trademarks belong to their respective owners. We make no claim of affiliation, endorsement, or partnership with any operator named on this page. Where a competitor figure could not be verified from a public source we render "Not published" rather than estimate.

Convinced? Pick a plan.

Single, Couples or Family. 12-month rolling term. Index-linked, never inflated. Roaming in 100+ countries on every plan.